Customer interview questions are
designed to elicit the required data from the customers. The focus is on
the customers and their needs. Questions generally include what the
customer wants, whether their expectations are met with by the product, etc.
While preparing customer interview
questions, it is important to know whether the subject is already a customer,
or is a potential customer. Once that is established, the questions must
begin with what can be termed as ‘ice-breaker’ questions. This is important, as
the customers will then be able to open up and answer more detailed questions.
It is good to warn the customers how
much time you expect them to devote to your interview. If you wish to
record the interview, it must be only with the permission of the customer. It
is best to group the questions into different headings as this would give the
customer a chance to keep his thought-processes clear.
The aim of these questions is to
gauge the customer satisfaction and to check if your product/service meets with
it. So, while asking customer interview questions, you must at all times,
be attentive to the responses. If need be, you must seek explanatory
comments or remarks for any of the answers.
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